Wilson.

Wilson wanted to create a tennis destination in the new Doncaster Rebel Concept Store. We designed a bespoke angled fixture with custom metal work. The challenge with displaying racquets can be naviagtion. In order to enhance the shopping experience, we created sections for kids and juniors ranges. This custom display is innovative in the way the racquets are displayed on their sides. This allows the display to be easily shopped making it one of the most impactful permanent display fixtures seen in Rebel .

Innovation for impact – that’s GPS Retail.