NBA x Wilson.

Wilson engaged us to create a custom energy zone for rebel RCX stores, Wilson wanted to showcase that they where the official ball of the NBA again and we needed to make sure the zone could be transferable to various store layouts and also provide a clear message and great impact when you entered the store.

​​The ball was the focus so we decided to elevate the Ball on bespoke metal plinths

​​Hanging Petg Printed panel in front of bonded by ball sign, showcased the tech in the new ball design.​​

​​Feedback was outstanding, NBA Global where so impressed and stated its one of the best zones they have seen executed in this part of the world.