Wilson.

Wilson wanted to create a tennis destination in the new Doncaster Rebel Concept Store. We designed a bespoke angled fixture with custom metalwork. The challenge with displaying racquets can be navigation. In order to enhance the shopping experience, we created sections for kids and junior ranges.

This custom display is innovative in the way the racquets are displayed on their sides. This allows the display to be easily shopped, making it one of the most impactful permanent display fixtures seen in Rebel.