Parker & Waterman.
In 2021, GPS Retail were tasked with designing a new in-store fixture for the Myer Flagship stores in Melbourne and Sydney. The display had to represent both Parker and Waterman pens in a cohesive, unique and identifiable way.
They were designed to provide an elevated customer experience and achieved just that! They highlight the products in a new and attractive manner using clean design and premium materials.
The design was composed of custom showcases, fixed in brand colours (2pak finish) with custom high-polished acrylic displays to hold the items. The fixture included custom prints and product information highlights. The design had to match the high-quality, luxury pens it housed.
The fixture was designed in-house using local production partners. A total of two sets of four units were manufactured. GPS Retail installed the displays, allowing for an easy start-to-finish process.
The overall project was a success, resulting in premium-level design.
The high-quality finish matched the perceived quality of Parker Waterman products. The display put the products in the best possible light to drive sales, increasing campaign billboard opportunities for better visibility.
GPS worked very closely with the client to ensure all needs were met through design development and execution.
This is a returning client, proving yet again that GPS Retail offers the best solutions and experience for our clients.
“I feel confident the units will maintain their
premium look for years to come!”
- Parker Waterman Representative -
“Really happy with how these have turned out!”
- Parker Waterman Representative -