Asics.
Run on over to hear this retail story!
Towards the end of 2021 GPS Retail began working with Asics on their new Back to School campaign.
The campaign focused on 2 new shoes released for the beginning of the school year.
GPS Retail designed a cardboard playground themed shoe display, window decals, plinth decals, floor decals and window PVC posters. The design was installed across 6 locations; Brisbane, Bondi, Miranda, Warringah Mall, QVB and Melbourne.
The aim of our design was to make children feel excited to return to school during a time when many are nervous about doing so.
The designs were installed for a month, spanning the Back-to-School period. Each component of the project was designed and produced locally.
We view this project as an immense success, it was cost effective, high quality with a quick turnaround time. From the initial consultation to the final installation, the project took less than a month to produce.
All artwork was designed from scratch and in-house.
