BUNNINGS PITCH 2023

Current Location

Existing space looks tired and in need of an update. Painted colour feature walls have becoming less popular in recent years and there is potential for this space to be working more effectively at capture a growing market of D.I.Y consumers who take on furniture renovation and home decorator update projects

Our Target

Women who are proud of their homes & want to personalize their new space but dont always have the funds to buy new.

She is constantly looking for pieces to customise and show off to her social audience.

She is excitable & passionate and loves DIY projects! She is excitable + passionate and welcomes new challenge. DIY projects act as her therapy and bring her peace and accomplishment in her home or space.

Core Demographics

These consumers don’t want to throw away something that is useful because it is old, and will avoid buying new furniture or decorator items whenever possible. These consumers prefer to update an existing piece or buy second hand furniture and renovate so old items don’t end up in land fill.
These consumers update their home with key furniture or decorator pieces in new and exciting fashion colours regularly which becomes very costly when trying to keep up with fashion trends constantly. This consumer will update existing pieces in their home regularly as a cost effectively way to keep up with the hottest fashion trends.
This consumer will update their old furniture to get a quality look and finish for a fraction of the price of buying a new piece of furniture or decorator item.
This consumer wants that one-of-a-kind piece they can show off in their home. These consumers crave the unique but don’t have the budget to commission bespoke furniture or decorator pieces.

RUST-OLEUM 1/2 BAY TAKEOVER

Ideation

Design Concept

Design Concept 1

Powered Option

Interactive spinners encourage consumers to engage physically with the display. Interchangeable spinner painted swatch inserts allows for easy colour updates to keep up with new colour way options.

Use of light, sound and movement via digital device to attract passing consumers to the display. Digital content allows display to be quickly and easily updated with new and interesting content. It also allows for the display to be capable of conveying more information than that which can fit into graphic area space.

Large interchangeable graphic areas with colour blocked space create visual interest and attract the attention of consumers as they walk past the display.

Skylight header highlights space, making it light, bright and attractive.

Large branded header on display assists consumers with navigation and product location in store.

Graphic information spaces also used to inspire and inform consumers about Rust-Oleum paint range, and also can be used to re-direct them to other Bunnings store location where they can find key Rust-Oleum products such as Tile & Tub or Benchtop renovation products.

Interactive spinners encourage consumers to engage physically with the display. Interchangeable spinner painted swatch inserts allows for easy colour updates to keep up with new colour way options.

Use of light, sound and movement via digital device to attract passing consumers to the display. Digital content allows display to be quickly and easily updated with new and interesting content. It also allows for the display to be capable of conveying more information than that which can fit into graphic area space.

Strategically angled back panel on display allows for easy viewing and reading of information on back panel due to height of display on racking

Painted swatches give true colour representations of the product giving consumers confidence regarding their colour selections

Painted swatches give true colour representations of the product giving consumers confidence regarding their colour selections

Design Concept 2

Un-Powered Option

Painted swatches give true colour representations of the product giving consumers confidence regarding their colour selections

Large branded header on display assists consumers with navigation and product location in store.

Graphic information spaces also used to inspire and inform consumers about Rust-Oleum paint range, and also can be used to re-direct them to other Bunnings store location where they can find key Rust-Oleum products such as Tile & Tub or Benchtop renovation products.

Strategically angled back panel on display allows for easy viewing and reading of information on back panel due to height of display on racking.

Large interchangeable graphic areas with colour blocked space create visual interest and attract the attention of consumers as they walk past the display.