Tommy Hilfiger x Disney.
The challenge
GPS Retail was approached by the client to print supplied assets for a visually engaging merchandising campaign for their Tommy x Disney collaboration to celebrate Disney’s 100th Anniversary.
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Our approach & goal.
GPS produced printed assets to support the client’s virtual marketing campaign, highlighting the
Tommy x Disney collaboration.
As part of the campaign, a virtual exhibition was developed, allowing customers to immerse themselves in the whimsical world of Tommy x Disney. The visual merchandising experience showcased the unique fusion of Disney’s timeless charm with Tommy’s signature style.
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The outcome.
The print campaign has been a great success and has helped the client reach out to newer, younger audiences, and has established their brand as a pioneer in the industry.